Lots of clothing brands now a days are trying to combine the two in perfect unison by designing stylish clothes that last. Many of these brands began life within the extreme sports scenes. Extreme sports enthusiasts often fall over and rip their clothes. For this reason most skate, surf and street wear clothing is stylish and strong.

Brands like WeSC and Addict clothing have made a name for their brands with their innovative logos that can take a lot of wear and tear. The Addict Clothing Co make clothing that is typically camouflaged and strong yet unique and stylish. Swedish brand WeSC pride themselves on their commitment to making clothing and audio equipment that stands out from the crowd whilst remaining fashionable and durable.  Obey Clothing are another streetwear clothing company.  They are heavily influenced by street art as the brand was started by a graff artisit and their designs feature detailed street art.

Streetwear brands usually design clothing with useful attributes designed for street life. They tend to incorporate the use of unique or different materials in order to make something truly unique. Supreme Being a UK based brand produce clothing that features creative design ideas. These can be simple tweaks to the design that are purely there for aesthetic purposes or handy things like loops in the top of trousers to allow them to be hung out easily for drying. Paul Frank Industries create interesting designs using different materials. Having different unique designs remain part of Paul Frank Industries motto.